These days, a
resume is a branding document. Our goal when writing a resume today is not to
sound like a robot, but to sound like your personal brand - you!
If you’re going to put a human voice in your resume for 2020, here’s how to start. Begin by getting rid of these zombietastic phrases that have been cluttering up your resume.
These are the worst of the Standard Corporate Zombie Speak phrases that have been showing up in resumes since Cyndi Lauper ruled the airwaves, or before. Get rid of them as fast as you can, Revive your zombie branding document.
Results-oriented
professional: What does this
goofy phrase even mean? It’s become shorthand for “I don’t have a clue
about what to say in my resume.”
Motivated
self-starter: Talk is cheap.
Anybody can call him- or herself a ‘motivated self-starter,’ Better said, “Show
Them”, “At Acme Stuff - created the e-commerce site that let us launch our
first modular, shippable stick dynamite product and increased revenue to $9M in one year.”
Meets & Exceeds
expectations: This vile
governmental phrase shows up in at least ten percent of the resumes we read,
and it makes no sense! If you exceeded your goals at your past jobs, why
on earth would you also mention that sometimes you merely hit them? This is the
most brainless Zombie Speak we know. Instead, add your top performance rating. "Received a 5 in rating year over year".
Excellent
communication skills: Excellent
communication skills, you say? Evidently not! Anyone with excellent
communication skills would not use the phrase “Excellent communication skills”
as a way of getting that attribute across. USE your communication skills
instead of talking about them. “I love to help small brands get a lot bigger
through smart PR” sounds like a person is talking to us. That’s what we want!
Bottom-line
orientation
Tell us about a time when you saved your employer money or improved a process to make the place run more intelligently. Otherwise, we can’t tell you from any other zombie job-seeker we might happen to meet. Bring your personality and spark across on the page!
Tell us about a time when you saved your employer money or improved a process to make the place run more intelligently. Otherwise, we can’t tell you from any other zombie job-seeker we might happen to meet. Bring your personality and spark across on the page!
Negotiation
skills, organizational skills, administrative skills, etc.: Thirty years ago some dastardly
person started the Transferable Skills craze, convincing working people that we
need to say, “I have
negotiation skills, administrative skills and interpersonal skills.”
Opinions of self need to be compelling and held by a short story of your success.
Works well with
all levels of staff: We see this in
resumes all the time. It’s the resume equivalent of generic oatmeal, or
wallpaper paste? Of course you work well with all
levels of staff! Again, give a story of how you "collaborated with others".
Fast Learner,
Hard Worker, Great Team Player: Your hiring
manager doesn’t know you when s/he first encounters your resume. He or she
can’t determine whether your self-conferred descriptors are accurate from his
or her point of view, or not. It’s not that we don’t believe you, it’s that you
don’t stand out. Add quotes instead like, "Branded top performer" by ABC Company CEO", or labeled, "Named as Top Team Lead" by Director of AB Dept.
Adept at Managing Cross-Functional Teams: I’m an opera singer, and I get
to say certain things about that in my self-description if I want to. I
can tell you that I’m a dramatic soprano and that I love to sing Puccini. I can
tell you which roles I love the most. I can’t say “I’m an excellent singer”
because that isn’t for me to claim. Only other people can say that, and only if
they’ve heard me sing!
Tell us about the results you achieved, and we’ll decide for ourselves
whether we think you’re awesome at what you do.
Give us stats, metrics and award names.
Out-of-the-Box
Thinker: Whatever you do
in your resume, don’t say “I’m an out-of-the-box thinker.” !
The problem with this ancient cliché is not only that nearly everyone
uses it. Another problem is that it’s not believable. Give us a specific
example of a time when you stepped out of a box, so that we can believe what
you say!
Original Writer: Forbes/Liz Ryan
Abridged - CulturaMINDS 10/3/2019
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